{"id":7129,"date":"2021-08-31T17:37:27","date_gmt":"2021-08-31T17:37:27","guid":{"rendered":"https:\/\/ezibranddesign.com\/portfolio\/embarcacion-13\/"},"modified":"2022-01-19T21:54:56","modified_gmt":"2022-01-19T21:54:56","slug":"embarcacion-13","status":"publish","type":"portfolio","link":"https:\/\/ezibranddesign.com\/fr\/portfolio\/embarcacion-13\/","title":{"rendered":"EMBARCACION 13
Image de Marque &
Storytellling"},"content":{"rendered":"

Client:<\/strong> Arista<\/p>\n

Les superstitions entourant le chiffre 13 existent partout dans le monde\u2026 jusqu\u2019au Chili! Ezi Brand Design a cr\u00e9\u00e9 le nom, l\u2019image de marque et le storytelling d\u2019un nouveau vin rouge chilien, en faisant r\u00e9f\u00e9rence aux populaires croyances li\u00e9es au nombre 13.<\/p>\n

En effet, plusieurs a\u00e9roports, h\u00f4tels ou \u00e9tablissements dans le monde ont banni ce chiffre puisque celui-ci est associ\u00e9 \u00e0 la malchance. Ainsi, pour rassurer les voyageurs les plus superstitieux, le Chili a retir\u00e9 le chiffre 13 dans tous ses a\u00e9roports, d\u2019o\u00f9 le nom Embarcacion 13.<\/p>\n

Pour l\u2019\u00e9tiquette de ce vin, plusieurs effets ont \u00e9t\u00e9 utilis\u00e9s, dont la cr\u00e9ation de texture dans le papier en d\u00e9bossage et le vernis s\u00e9lectif tactile, pour faire ressortir la marque.<\/p>\n

Ce vin rouge chilien est disponible en format de 750 ml dans les succursales de la SAQ.<\/p>\n","protected":false},"excerpt":{"rendered":"

Client: Arista Les superstitions entourant le chiffre 13 existent partout dans le monde\u2026 jusqu\u2019au Chili! Ezi Brand Design a cr\u00e9\u00e9 le nom, l\u2019image de marque et le storytelling d\u2019un nouveau vin rouge chilien, en faisant r\u00e9f\u00e9rence aux populaires croyances li\u00e9es au nombre 13. En effet, plusieurs a\u00e9roports, h\u00f4tels ou \u00e9tablissements dans le monde ont banni […]<\/p>\n","protected":false},"author":5,"featured_media":7884,"menu_order":1,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[45],"portfolio_tag":[],"class_list":["post-7129","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-vin-fr"],"yoast_head":"\nEMBARCACION 13 Image de Marque & Storytellling ⋆ Ezi Brand Design ⋆<\/title>\n<meta name=\"description\" content=\"Ezi Brand Design a cr\u00e9\u00e9 le nom, l\u2019image de marque et le storytelling d\u2019un nouveau vin rouge chilien, en faisant r\u00e9f\u00e9rence aux populaires croyances li\u00e9es au nombre 13.Pour l\u2019\u00e9tiquette de ce vin, plusieurs effets ont \u00e9t\u00e9 utilis\u00e9s, dont la cr\u00e9ation de texture dans le papier en d\u00e9bossage et 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