{"id":5134,"date":"2020-07-29T12:58:40","date_gmt":"2020-07-29T12:58:40","guid":{"rendered":"https:\/\/ezibranddesign.eziweb.ca\/the-history-of-branding\/"},"modified":"2021-09-07T20:58:41","modified_gmt":"2021-09-07T20:58:41","slug":"the-history-of-branding","status":"publish","type":"post","link":"https:\/\/ezibranddesign.com\/fr\/the-history-of-branding\/","title":{"rendered":"Les pr\u00eats-\u00e0-boire"},"content":{"rendered":"
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Qui aurait cru il y a quelques ann\u00e9es seulement que boire du bon vin ou un cocktail original \u00e0 m\u00eame une canette aurait \u00e9t\u00e9 envisageable? Ces formats pr\u00eat-\u00e0-boire ont maintenant la cote et on les trimbale partout, \u00e0 chaque occasion.<\/strong><\/p>\n

Le profil du consommateur de breuvages alcoolis\u00e9s a \u00e9t\u00e9 chamboul\u00e9 au cours des derni\u00e8res ann\u00e9es. C\u2019est en grande partie parce que les mill\u00e9niaux et la g\u00e9n\u00e9ration Z ont atteint l\u2019\u00e2ge l\u00e9gal de consommer de l\u2019alcool et c\u2019est aussi parce que leurs habitudes d\u2019achat ont litt\u00e9ralement chang\u00e9 le paysage du march\u00e9.<\/p>\n

Les boissons alcoolis\u00e9es pr\u00eates \u00e0 boire disponibles en canettes connaissent depuis quelques ann\u00e9es un succ\u00e8s sans pr\u00e9c\u00e9dent et l\u2019engouement est loin de s\u2019estomper. Les cidres, bi\u00e8res de microbrasseries, vins, breuvages \u00e0 base de vin, de malt ou d\u2019alcool ou breuvages inspir\u00e9s des classiques cocktails de toujours ou des nouvelles tendances en mixologie, tout y est, et se retrouve maintenant dans les tablettes des d\u00e9taillants dans un format pratique et convivial.<\/p>\n

En 2020, on ne boit plus n\u2019importe quoi; consommer une boisson alcoolis\u00e9e ou un vin est en soit une exp\u00e9rience, souvent guid\u00e9e par une meilleure connaissance des produits et par des coups de c\u0153ur pour le packaging.<\/p>\n

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T\u00e9l\u00e9charger le magazine<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

  Qui aurait cru il y a quelques ann\u00e9es seulement que boire du bon vin ou un cocktail original \u00e0 m\u00eame une canette aurait \u00e9t\u00e9 envisageable? Ces formats pr\u00eat-\u00e0-boire ont maintenant la cote et on les trimbale partout, \u00e0 chaque occasion. Le profil du consommateur de breuvages alcoolis\u00e9s a \u00e9t\u00e9 chamboul\u00e9 au cours des derni\u00e8res […]<\/p>\n","protected":false},"author":1,"featured_media":2016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mbp_gutenberg_autopost":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nLes pr\u00eats-\u00e0-boire ⋆ Ezi Brand Design<\/title>\n<meta name=\"description\" content=\"We create strong and high-performing brands that sell. 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