Several factors can influence the desire, or even the need, to consider a revamp for a product already on the market.
Market changes
If the market is evolving, with new competitors emerging or changing consumer expectations, it may be necessary to adapt your packaging to remain competitive.
Brand evolution
When a brand undergoes a redesign or evolves its identity, the packaging often needs to be updated to reflect this new brand image.
Product changes
If a product undergoes modifications in its composition, size, or positioning in the market, it may be necessary to adjust its packaging accordingly.
Performance issues
If the current packaging encounters functionality, durability, or product protection issues, it is important to review it to ensure customer satisfaction.
Regulatory developments
Changes in packaging regulations, such as safety or labeling requirements, may require adaptation of the packaging to remain compliant with the law.
It is therefore essential to rethink packaging when necessary to meet the needs of the market, the brand, the product, or consumers, while also taking into account regulatory changes and performance requirements.
Over the past few years, EZI Brand Design has worked on several brand revamp projects. Each assignment presents a significant challenge, as it requires preserving the brand’s DNA and avoiding confusion among loyal customers.
A successful wine brand revamp relies on striking the right balance between continuity and change, a coherent strategy, meticulous design execution, and a well-orchestrated rollout.