Our customer wanted to come up with a wine that could tell a story, an adventure. 655 miles is the distance of the road that scrolls the USA west coast. The Pacific Ocean on one side and unique, breathtaking landscapes on the other side, what could be more inspiring than a road trip in search of discoveries and new experiences? Available in the SAQ stores, 655 Miles inspires adventure. EZI created the brand, the original label and the promotional pieces.