Client: Station 22
Station 22 entrusted EZI with the mandate to create new coconut water-based ready-to-drink alcoholic beverage for summer 2020. EZI has therefore taken part in every step of the creative process: naming, branding, and packaging. They came up with a young, lively, and original brand image. Beach Bum, pink grapefruit, and ginger flavor are available in SAQ stores; other flavors will be available in LCBO stores.