Caribou Revamp Packaging

Client: Station 22

Caribou is part of Quebec folklore and our terroir. Design revamp of this flagship product was a challenge and the EZI team rose to the task. Creating graphic elements such as clean lines reminiscent of the arrow belt would give a more modern and trendier look to traditional objects. Much of the focus was on the caribou head to emphasize the full ‘’panache’’ of the product.