Packaging Design

Client: Ungava

In recent years, a huge craze has grown around ready-to-drink cocktails. To take part in this trend, Ungava Spirits gave Ezi Brand Design the mandate to produce its popular Rhum Chic Choc, the leader in its category at the SAQ, in a ready-to-drink rum and cola.

Adapting the design and colors from Chic Choc’s original imagery was a great technical challenge, which the Ezi team was happy to take on. In fact, the bear, which is Chic Choc’s emblem, still predominates on the packaging, thus recalling the daring and adventurous sense of this cocktail.