Brand Design &

Client: Arista

Superstitions surrounding the number 13 exist all over the world … as far as Chile! Ezi Brand Design created the name, branding, and storytelling of a new Chilean red wine, referring to popular beliefs associated with the number 13.

Several airports, hotels, and other establishments in the world have banned this figure since it is associated with bad luck. Thus, to reassure the most superstitious travelers, Chile has withdrawn the number 13 in all its airports, hence the name Embarcacion 13.

Many technical effects were used, including the creation of texture in the debossing paper and the selective tactile varnish, to make the brand stand out.

This Chilean red wine is available in 750 ml size in SAQ stores.