MONT ROUGE CIDER & SELTZERS
Brand Image Revamp

Client: Lassonde

Mont Rouge ready-to-drink ciders have been popular for several years in grocery stores and at the SAQ. EZI was given the mandate to update the look of classic cider cans, in addition to creating new flavors.

Mont rouge also decided to get on board with the seltzer trend, and the Ezi team had to think about a line extension to create the cans for the new seltzers. The reinvented brand image for Mont Rouge was meant to be young, trendy, and colorful, to make it stand out more on the shelves. Mont Rouge Cider comes in five flavors and the seltzer line includes two flavors. They are also available in a pack of 4 cans.

Photo credit: Arista