ORANGE PARASOL – Packaging Label Design

Client: Distillerie de la rivière

Travelling memory or perfect refreshing cocktail, the spritz, this classic Italian cocktail, is the undisputed emblem of a delightful moment spent on the terrace!

Orange Parasol, a Quebec aperitif made from gentian, is available in SAQ. For this inspiring project, EZI Brand Design imagined the name, the look and the graphic design. The creative approach was to marry the European origins of this liqueur, the festive aspect of the cocktail and color references that recall the warm sun of the holidays. The classic spritz recipe can be found on the back label, but nothing prevents the more daring ones from creating their own recipe.