Revamp Smoky Bay Wines

As an well known brand and a leader in the SAQ market, S22 sought to refresh its brand image while preserving the key graphic elements that make it stand out so effectively on store shelves. The bridge design was reimagined to give it more presence and intrigue, while the overall look was refined for even greater distinction. The range includes multiple varieties and sizes, including 750 ml, 1 liter, 3 liters, and 4 liters. The new brand image needed to be versatile and effectively highlight the brand’s strong reputation.